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HELP REFRESH DETROIT: Voting Begins July 1 to grant $250K to The Salvation Army of Metro Detroit

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Released 1 July 2010

Pepsi Refresh Project could provide 155,000 meals, 1,000 more nights of shelter to Detroit’s men, women and children in need

SOUTHFIELD, Mich. – The Salvation Army of Metro Detroit is in the running for a $250,000 grant from the Pepsi Refresh Project this month, an effort by Pepsi to grant funds to people, businesses and non-profits with ideas that create a positive impact on communities.

Each month, the Pepsi Refresh Project awards up to $1.3 million in grants to proposals that receive the most votes, giving Americans the power to decide how to fund good ideas. Pepsi accepts up to 1,000 ideas each month and posts them to www.refresheverything.com for the public to vote on. The grants are given to the idea that receives the most votes in at www.refreshe verything.com/categories/food-and-shelter

The Salvation Army of Metro Detroit’s proposal promises to use the $250,000 in grant money to provide an additional 155,000 meals and 1,000 more nights of shelter for Detroit’s residents in need.

In order to vote, go to www.refresheverything.com/salmich and click on ‘Vote for This Idea,” then follow the prompts and provide your full name and email address. Each person is allowed to cast only one vote per project each day.

“Every day in metro Detroit, countless men, women and children face the cruel reality of having nothing to eat. It’s hard to think about, and would be especially heartbreaking if you were a child,” said Major John Turner, General Secretary of The Salvation Army of Metro Detroit. “We pray the people of metro Detroit, Michigan and the U.S. will spread the word via Facebook and Twitter, and help us do something great for our community by voting.”

According to Pepsi, its Pepsi Refresh Project had funded more than 100 projects and injected more than $5 million back into communities as of June 8, 2010.

Founded by William Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. In 2009, The Salvation Army of Metro Detroit was involved in providing 3,181,865 million meals and 724,134 nights of shelter for the homeless. The Salvation Army uses $.83 of every dollar raised to provide direct services to people in need each and every day of the year. For more information about The Salvation Army, please call 877-SAL-MICH, or visit us at www.salmich.org.


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